A few excerpts from the chapter entitled “design” in Daniel Pink’s
“A whole new mind: Why right-brainers will rule the future”

A London Business school study shows that for every percent of sales in design, a companies sales and profits increase an average of 3-4 percent

“Design is the principal difference between love and hate” - tom peters

“The nonpartisan investigation (of the 2000 election) found that what determined who would become leader of the free world wasn’t an evil Supreme court or recalcitrant chads. It was bad design.”

“... Design is a renaissance attitude that combines technology, cognitive science, human need, and beauty...”

“the MFA is the new MBA”

“design is a high-concept aptitude that is difficult to outsource or automate – and that increasingly confers a competitive advantage in business.”